Frank Model Management is a boutique agency located in Southern California, serving both the San Diego and Los Angeles markets. Our specialty locally is fresh, fun, authentic faces with a fit & healthy beach vibe. For major markets, we develop and place models in the fashion, lifestyle, sport, curve and citizens markets. We're developing a strong roster of social media talent, from micro-influence to larger number outreach talent, to build relationships with brands for campaigns, event promotions and sponsored posts.

The Frank in Frank Models isn't a who, it's a what. It's frank in the sense of authentic, straightforward, real, matter-of-fact; it's frank in the sense of "let's be frank."

The Frank team at our Carlsbad offices is captained by our agency director, Nicole Herold. Nicole worked as a model in New York for over a decade before transitioning to acting on the west coast. She's graced the covers and interiors of a number of national magazines, and has had a long career in television commercials, movies, and television drama, most recently with a recurring role on TNT's Murder In The First. For the past few years, she's also worked in casting and production, and brings her personal experience and relentlessly positive energy to the day-to-day operations of Frank Model Management. Her sixteen years as a working model and actress gives her a unique ability to prepare and guide new faces to a successful career.

Are you Frank? If so, we'd like to work with you.